AI Usage Policy
Qootra LLC ("Qootra," "we," "us," or "our") uses artificial intelligence features, including Orcai, inside the Qootra platform to help users plan, create, analyze, manage, and improve social media workflows. This AI Usage Policy explains how those features work, how data may be processed, and what responsibilities users have when using AI-generated outputs. AI features are designed to assist users, not replace human review, judgment, approval, or responsibility.
Table of Contents
1. Overview
Qootra uses AI-powered features to help users work faster and make better social media decisions. These features may help with content planning, drafting, analytics, insights, strategy, workflow suggestions, and related social media management tasks.
AI-generated outputs are suggestions only. You are responsible for reviewing, editing, approving, and verifying any AI-generated output before publishing, sending, relying on, or using it.
Qootra does not guarantee that AI features or AI-generated outputs will produce any specific business, marketing, social media, legal, financial, or platform outcome.
2. What Orcai Is
Orcai is Qootra's AI-powered assistant and agent for social media workflows. Depending on the features you use, Orcai may:
• Help generate content ideas
• Help create captions and post variations
• Help adapt content for different platforms
• Help organize content calendars
• Help analyze performance
• Help summarize insights
• Help suggest strategy
• Help identify audience and content patterns
• Help improve workflow decisions
• Help maintain workspace context
• Assist with automation suggestions
• Assist with inbox reply suggestions, where enabled
Orcai is an assistant and agent. It does not publish content to connected social platforms without user action.
3. How Qootra Uses AI
Qootra may use AI to help with:
• Content ideas
• Caption drafts
• Post variations
• Calendar suggestions
• Content strategy recommendations
• Analytics summaries
• Performance insights
• Audience and content-pattern analysis
• Workflow suggestions
• Automation suggestions
• Inbox reply suggestions, if enabled
• Brand voice consistency
• Workspace-level recommendations
AI features may vary by plan, workspace settings, connected platforms, permissions, and product availability.
Qootra does not guarantee that AI features will result in growth, reach, engagement, revenue, virality, legal compliance, platform compliance, or any specific outcome. Orcai does not automatically publish content and does not replace your strategist, legal advisor, compliance advisor, or professional judgment.
4. Data Used by AI Features
The data Orcai can access depends on the features you use, your workspace settings, connected platform permissions, and your role in the workspace.
Depending on features used and permissions approved, Qootra's AI features may process:
• User prompts and instructions you provide
• Workspace settings and brand voice settings
• Audience notes
• Content calendars and campaign information
• Drafts, scheduled posts, and published post history stored in Qootra
• Uploaded media metadata
• Connected social platform analytics and performance insights
• Comments, mentions, messages, or inbox context, where supported and enabled
• Automation settings
• User feedback on AI outputs
• AI-generated drafts, suggestions, and workspace outputs
Qootra uses this information to provide AI-powered features inside your workspace and to help Orcai produce more relevant, useful, and context-aware suggestions.
5. AI Providers
Qootra uses OpenRouter as its AI gateway to operate AI features. Model requests are routed through OpenRouter to third-party model providers, which may include Google and other providers available through OpenRouter.
When Qootra's AI features run, relevant prompts, context, instructions, inputs, and outputs may be processed by OpenRouter and the selected provider only as needed to provide the feature, subject to applicable agreements and safeguards.
OpenRouter's documented data practices include: prompt retention is opt-in; request metadata, such as token counts and latency, is stored for reporting; and account-level settings allow routing to be restricted so that prompts are not used for provider training. Qootra configures its AI routing to prevent training on Qootra user data and to avoid unnecessary retention.
Qootra does not sell connected social platform data. Qootra does not use connected social platform data to train third-party foundation models.
6. Human-in-the-Loop Use
Qootra's AI features are human-in-the-loop.
Orcai does not publish content to connected social platforms without user action. Users must click Publish, confirm the publishing action, or approve the final workflow action before content is sent to a connected platform.
If Qootra provides automation features, those features operate based on user configuration, permissions, workspace settings, and platform availability. Users remain responsible for configuring, reviewing, monitoring, and approving their workflows.
You are responsible for deciding whether and how to use AI-generated outputs.
7. User Responsibility for AI Outputs
You are responsible for reviewing, editing, approving, and verifying AI-generated outputs before publishing, sending, relying on, or using them.
This includes responsibility to:
• Review and edit outputs
• Verify facts
• Check tone and brand fit
• Check legal compliance
• Check platform compliance
• Check third-party rights
• Check advertising, endorsement, or disclosure requirements
• Check suitability for your audience, business, brand, client, or campaign
• Approve final content before publishing
Where required by law, platform rules, or applicable standards, you must disclose that content is AI-generated or AI-assisted. This can include AI-generated or manipulated image, audio, or video content that could be mistaken for authentic (sometimes called deepfakes), and AI-generated or manipulated text published to inform the public on matters of public interest where the law requires disclosure and the content has not undergone human review or editorial control. Platform-specific labeling rules for synthetic or AI-generated media may also apply.
You are responsible for understanding and meeting the disclosure requirements that apply to your content, your industry, and each connected platform. These requirements may change over time.
You are responsible for the final content, campaigns, messages, replies, publishing actions, automations, and decisions you make using Qootra.
8. AI Limitations
AI-generated outputs may be inaccurate, incomplete, outdated, biased, off-brand, similar to outputs generated for other users, not legally compliant, not platform compliant, not original, or unsuitable for a specific use case.
Qootra does not guarantee that AI-generated outputs will be accurate, complete, current, original, non-infringing, legally compliant, platform-compliant, or suitable for your intended purpose.
Qootra does not guarantee that AI-generated outputs will result in growth, reach, engagement, revenue, virality, conversions, accuracy, originality, legal compliance, platform compliance, account approval, or platform performance.
Qootra does not provide legal, financial, medical, advertising, compliance, or professional advice. You are responsible for obtaining professional advice where needed.
9. Prohibited AI Uses
Users may not use Orcai or Qootra's AI features to generate, assist with, support, publish, or distribute content or activity that violates Qootra's Terms of Service, Acceptable Use Policy, platform rules, or applicable law.
Prohibited AI uses include, but are not limited to:
• Illegal content
• Spam
• Fake engagement
• Platform manipulation
• Harassment, threats, or exploitation
• Impersonation
• Fraud or phishing
• Malware or credential theft
• Misleading claims
• Infringing content
• Unauthorized scraping or surveillance
• Unauthorized profiling or data misuse
• Content that violates platform rules
• Attempts to bypass Qootra policies, platform rules, rate limits, approval flows, or legal requirements
• Avoiding human review before publishing, sending, relying on, or using AI-generated outputs
These prohibitions align with and are in addition to Qootra's Acceptable Use Policy. For more details, please review our Acceptable Use Policy at /legal/acceptable-use.
10. AI and Connected Social Platform Data
Connected social platform data is used only to provide Qootra features requested by the user, including planning, publishing workflows, analytics, reporting, insights, content suggestions, and AI-powered workspace assistance.
Depending on the platform, permissions approved, and features used, connected social platform data may include:
• Connected account identifiers
• Profile, page, channel, or business profile information
• Posts, captions, media, drafts, and publishing metadata
• Comments, mentions, messages, or inbox data, where supported and enabled
• Analytics, insights, performance data, and engagement metrics
• Access tokens or refresh tokens needed to maintain the connection
Qootra does not sell connected social platform data. Qootra does not use connected social platform data to train third-party foundation models.
Your use of connected platforms remains subject to each platform's own terms, policies, permissions, and developer rules.
11. AI Training and Model Improvement
Qootra uses your workspace data to provide AI-powered features inside your workspace.
Qootra does not use your private workspace content or connected social platform data to train general-purpose AI models for other customers. Qootra does not sell connected social platform data.
Qootra may use aggregated, anonymized, or de-identified information to improve service quality, analytics, safety, reliability, performance, and product functionality. This information does not identify you, your workspace, your client, or your connected social account.
If Qootra offers additional AI training, fine-tuning, model-improvement options, or custom AI features in the future, those options may be subject to separate settings, disclosures, or written agreements.
12. Sensitive Information
You should not intentionally submit sensitive personal information or personal information about individuals into AI features unless you have the necessary rights, permissions, or lawful basis to do so.
Examples of information you should avoid submitting to AI features include:
• Government IDs
• Financial account numbers
• Payment card details
• Health information
• Biometric data
• Credentials, account passwords, private secrets, or security keys
• Sensitive client information
• Confidential information you are not authorized to share
You are responsible for ensuring that your use of AI features complies with applicable privacy laws, confidentiality obligations, client agreements, platform rules, and professional obligations.
13. Deleting Orcai Data
You may request deletion of Orcai-related workspace data, including prompts, AI-generated drafts, workspace context, and AI-related outputs, where stored.
Orcai-related workspace data that may be subject to deletion includes:
• Orcai workspace context
• Brand voice settings used by Orcai
• Audience notes used by Orcai
• Strategy and performance context stored in Qootra
• Prompt history, where stored
• AI-generated drafts, suggestions, and content variations
• AI-related workspace outputs
Deleting Orcai-related data may affect the quality, continuity, personalization, and usefulness of AI-powered suggestions in your workspace.
You can delete most of this data yourself, directly from your account settings. For deletion requests and more details, please see our Data Deletion Policy at /legal/data-deletion.
14. Custom Agreements
Some customers may have additional or different AI-related terms set out in a separate written agreement with Qootra.
If a separate agreement exists with AI-related terms, those terms apply in addition to this AI Usage Policy. In the event of a conflict, the separate agreement controls to the extent stated in that agreement.
15. Changes to This Policy
We may update this AI Usage Policy from time to time. When we make changes, we will update the "Last updated" date above. If changes are material, we may provide additional notice, such as by email, in-app notice, or another appropriate method.
Your continued use of Qootra's AI features after an updated AI Usage Policy becomes effective means you accept the updated policy.
16. Contact Us
If you have questions about this AI Usage Policy, contact us at:
Qootra LLC, 1401 Pennsylvania Ave, Suite 105 #3189, Wilmington, DE 19806, United States.
