About Us
Our Goals
What we're building toward
1
One platform, not five tools
Plan, create, publish, reply, track, and automate your entire social workflow in one place — without jumping between apps.
2
One connected workflow
Everything flows in a loop: plan → create → publish → engage → analyze → automate → plan again.
3
One shared context
Your brand info, content history, and performance data stay in sync across every part of the process.
4
AI that remembers your brand
Orcai, Qootra's AI agent, learns your voice, audience, and what works — and builds on that over time instead of starting from zero.
5
Less manual work, more structure
Turn scattered, reactive posting into a clear, repeatable workflow that gets easier to run over time.
6
Run your social media, don't just post
The point isn't more posts. It's working faster, deciding better, and improving your content without switching tools.
Our Story
Why we started Qootra.
Creating the future of social media management.
Qootra started in 2025 when Mehdi and Adam realized they were spending more time managing tools than managing social media. Planning lived in Notion. AI writing happened in ChatGPT. Publishing was handled through Buffer. Automations ran in ManyChat. Analytics lived in separate dashboards. Every product did its own job well, but the workflow between them was fragmented, forcing teams to constantly switch between tools just to keep everything moving.
We believed there had to be a better way. So we started building Qootra—a platform that brings planning, content creation, automation, publishing, engagement, and analytics into one connected workspace. At the center is Orcai, our AI-native intelligence that learns from your content, conversations, and performance over time. Our goal is simple: replace scattered tools with one intelligent platform built for the way modern teams actually work.
Get to know our core values
1. Simplicity First
Social media should feel clear, not chaotic. We replace tool overload with one focused workspace.
2. Real Results Over Busy Work
We design for outcomes that matter: better content, faster execution, stronger growth — not more manual tasks.
3. Learn and Improve Every Day
Every post, reply, and report should make the next decision smarter. Progress compounds over time.
4. Built for Every Kind of Team
From one-person brands to multi-client agencies, Qootra stays powerful, practical, and easy to scale.
OUR VISION
Building the future
of social media management.
"As social media has evolved, the number of tools has grown with it. Planning lives in one place. Publishing in another. AI somewhere else. Every new tool solves one problem while creating another.
We started Qootra because we believe the future isn't more software—it's better software. One platform where every workflow works together, and where AI understands the full picture instead of just one task."
Adam
COO
